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I talk with Charlie Breit about his Branded entertainment project “The Lines”. He’s also putting together a meetup on Thursday September 29th to bring together local Chicago filmmakers.
“The Lines” is branded entertainment sort of “The Hills” meets driver education. Allstate Insurance is the brand and safe driving is the message. Charlie cleverly weaves young adult situations with driving mishaps. Each episode ends with nice message about safe driving. The production quality is great and he’s brought together some great local actors. The project is worth watching and a good sign that brands in the Midwest might be looking for opportunities to get their messages out in different ways.
On Thursday September 29th Charlie is hosting a Meetup at Market Bar Chicago in the West Loop at 6pm. Be there or be square. Midwest Media Now always supports these gatherings. It’s a great chance to meet people you might want to work with and find out what’s going on here in Chicago.
Hope to see you there!
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