Tag: Branded entertainment
I talk with Charlie Breit about his Branded entertainment project "The Lines". He's also putting together a meetup on Thursday September 29th to bring together local Chicago filmmakers. "The Lines" is branded entertainment sort of "The Hills" meets driver education. Allstate Insurance is the brand and safe driving is the message. Charlie cleverly weaves young adult situations with driving mishaps. Each episode ends with nice message about safe driving. The production quality is great and he's found brought together some great local actors. The project is worth watching and a good sign that brands in the Midwest might be looking for opportunities to get their messages out in different ways.