Can your location drive the drama and dollars?
Watching “CBS Sunday Morning” as I often do. It reminded me of some discussions I’ve been having lately.
What got my attention about this story is the idea that a location becomes famous because it’s in a movie, music video or book. Which causes people to flock to that location because they want to experienced the same place the actor, writer or artist did when they were being creative there, or they want to hold on to that pretend moment. Whatever the reason the content creates a special place in our hearts and sometimes we take opportunities to relive or experience the moments again.
Put it on the map, your map
What I’m proposing here is not only making great characters in your web-series but do so in a place where your location can become an integrated part of your storyline as well. In your neighborhood, town or suburb. Maybe in our scripts we shouldn’t make just any place that could be anywhere and be nondescript about it. Be bold and say it’s this “insert the name of your town or favorite bar” right here. Put it on the map, your map. Your characters are part of the town and the business there. The people in the businesses might even be characters in the background.
Doing this could have an unexpected side effect of creating fans willing to visit the location that your project was created in. This could be mutually beneficial for the content creator and the location. If you can create an experience that people want to be a part of you might be able to bring foot traffic into the town bringing in new customers and opportunities. If everyones’ experiences is good it might even encourage your location to find ways to support your next project or at least get out of your way when you have your next crazy idea. If the fans come by, shop at stores and use their services you might have found a new way to get locations and have them wanting to more.
Keep these things in mind when writing you next project.
- Promoting the location and it’s local business
- Give locals a chance to play a role
- Talk to your local government see if they can offer support. Even if it’s an endorsement it can go a long way to getting others to back you.
- On your website where your audience watches your content post the locations of where you are shooting.
- When in production tweet you locations, you might just get that crowd scene you need
Can you create a story that will make people want to seek out the location you’ve been shooting and creating at? Do they want to catch a glimpse of some sort of cool action going down. Lastly, get the fans involved too.
Advice to Brands, stores, local governments
Here’s some advice to Brands, stores, local governments. Check out what’s going on the internet in your local communities. At the very least talk to some of your friends that are in the know or just ask some kid that’s fiddling around on his phone. You might be missing out on some opportunities and local voices that could help drive interest to your town or location. It might not take much effort or money, in this day of ever shrinking budgets what do you have to lose? You don’t just have to look for web series. Is someone local doing podcast about their favorite restaurants or is there a camera club running around town taking great photos of your town. These are opportunities to help the groups organize an event round their efforts that can boost their efforts while creating buzz for your brand.
Want to connect with local content creators? Keep these things in mind.
- Look at Twitter and look what’s going on around you.
- Check out local Podcasts, bloggers and artists.
- Do a quick search on Flickr.com and find your local photographers that love their town.
- Think of ways you can help bring these voices to town.
- Don’t feel like you have to control the message local content creators were doing fine before you came along they’ll keep doing what they do if you leave.
- Sometimes just giving permission is more valuable and encouraging .
- Look for content creation in all its forms.
Watch the story here, and check out some of the other stories on CBS Sunday Morning.
What kind of ideas do you have that might encourage locations in your area to participate in your next web series or new media project?