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	<title>Midwest Media Now! &#187; The New Media Minute, Daisy Whitney</title>
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		<itunes:summary>Digital content creation in the Midwest.</itunes:summary>
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		<title>NMM: Is your business or brand on YouTube?</title>
		<link>http://midwestmedianow.com/test/2009/07/22/nmm-is-your-business-or-brand-on-youtube/</link>
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		<pubDate>Wed, 22 Jul 2009 12:40:05 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>
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		<title>Publishers are testing multimedia books</title>
		<link>http://midwestmedianow.com/test/2009/07/08/publishers-are-testing-multimedia-books/</link>
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		<pubDate>Wed, 08 Jul 2009 12:45:18 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>
		<category><![CDATA[Alyson Noel]]></category>
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		<category><![CDATA[Personal Effects: Dark Art]]></category>
		<category><![CDATA[The Immortals]]></category>

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		<description><![CDATA[As the book business struggles to adjust to the digital age, some publishers are testing multimedia books and Web sites for popular authors, Daisy Whitney reports in this week's New Media Minute St Martin's just released the multimedia book "Personal Effects: Dark Art" by JC Hutchins and a multimedia site for Alyson Noel's hit young adult series "The Immortals." Penguin and Simon &#038; Schuster are also testing new media efforts ]]></description>
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		<title>Only 4% of Americans turn to Twitter for news</title>
		<link>http://midwestmedianow.com/test/2009/07/01/only-4-of-americans-turn-to-twitter-for-news/</link>
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		<pubDate>Wed, 01 Jul 2009 03:10:14 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>

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		<description><![CDATA[Twitter has gotten a lot of kudos for how it became a communications channel for the Iran election protests especially when traditional news outlets failed, but a recent study from Zogby found that only 4% of Americans would turn to Twitter for news ]]></description>
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		<title>YouTube wants to be your friend&#8230;</title>
		<link>http://midwestmedianow.com/test/2009/06/24/youtube-wants-to-be-your-friend/</link>
		<comments>http://midwestmedianow.com/test/2009/06/24/youtube-wants-to-be-your-friend/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 01:35:10 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>
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		<description><![CDATA[YouTube wants to be your friend The site has been striking deals with programmers like ABC, ESPN, Sony, Lionsgate and MGM and now it’s also letting many of those programmers use their own video players and sell their own ads on the site ]]></description>
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		<title>Don&#8217;t expect online video to impact the upfront.</title>
		<link>http://midwestmedianow.com/test/2009/06/18/dont-expect-online-video-to-impact-the-upfront/</link>
		<comments>http://midwestmedianow.com/test/2009/06/18/dont-expect-online-video-to-impact-the-upfront/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 05:21:20 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>
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		<description><![CDATA[The high-pitched Web star Fred is raking in the bucks, earning a six-figure income from his YouTube videos, a Google-YouTube executive said at the OMMA Video conference   That money is helping push online video as a category to command 4% of all ad revenue  ]]></description>
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		<title>What do women want?</title>
		<link>http://midwestmedianow.com/test/2009/06/09/what-do-women-want/</link>
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		<pubDate>Tue, 09 Jun 2009 19:17:57 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>
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		<description><![CDATA[What do women want? It’s an age old question and it’s getting a lot tougher for TV networks to answer because evidently a lot of women are tuning out the TV. It’s mostly background music, says a new study from Solutions Research Group. In this episode of the New Media Minute Daisy Whitney calls into [...]]]></description>
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		<title>There&#8217;s a battle brewing</title>
		<link>http://midwestmedianow.com/test/2009/06/02/theres-a-battle-brewing/</link>
		<comments>http://midwestmedianow.com/test/2009/06/02/theres-a-battle-brewing/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 11:57:33 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>
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		<category><![CDATA[New Media Minute]]></category>
		<category><![CDATA[sell ads]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[There's a battle brewing between YouTube and the site's stars   Some YouTube celebrities are trying to bypass YouTube and sell ads themselves directly into the video This episode of the New Media Minute explains why that's a no-no.  ]]></description>
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		<title>Stepping up their game!</title>
		<link>http://midwestmedianow.com/test/2009/05/20/stepping-up-their-game/</link>
		<comments>http://midwestmedianow.com/test/2009/05/20/stepping-up-their-game/#comments</comments>
		<pubDate>Wed, 20 May 2009 04:53:49 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>

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		<description><![CDATA[Publishers and authors are stepping up their game when it comes to online video. The young adult genre is taking the lead with new creative experiments in Web video to promote books like Jay Asher’s “Thirteen Reasons Why,” Alyson Noel’s “Evermore” and Harper Teen’s “The Luxe,” Daisy Whitney reports in her New Media Minute. For [...]]]></description>
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		<title>Guess who’s getting married?</title>
		<link>http://midwestmedianow.com/test/2009/05/12/guess-who%e2%80%99s-getting-married/</link>
		<comments>http://midwestmedianow.com/test/2009/05/12/guess-who%e2%80%99s-getting-married/#comments</comments>
		<pubDate>Tue, 12 May 2009 18:35:29 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>

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		<description><![CDATA[Guess who’s getting married One lucky engaged couple will be tying the knot and they’ll say their vows live online this summer Hollywood production studio Endemol (producers of “Deal or No Deal”) has teamed up with MySpace to produce the online interactive reality series “Married on MySpace” kicking off this week on the site ]]></description>
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		<title>Upfront for Web shows</title>
		<link>http://midwestmedianow.com/test/2009/05/06/upfront-for-web-shows/</link>
		<comments>http://midwestmedianow.com/test/2009/05/06/upfront-for-web-shows/#comments</comments>
		<pubDate>Wed, 06 May 2009 02:59:38 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>

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		<description><![CDATA[Online video news and review site Tilzy V plans to host a Web video upfront for Web shows and media buyers in early June in New York with Generate CEO Jordan Levin slated as the keynote speaker for the event. ]]></description>
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