Don’t expect online video to impact the upfront.

The high-pitched Web star Fred is raking in the bucks, earning a six-figure income from his YouTube videos, a Google-YouTube executive said at the OMMA Video conference. That money is helping push online video as a category to command 4% of all ad revenue. But don’t expect online video to impact the upfront. Here’s why in this week’s New Media Minute by Daisy Whitney.