When it comes to emerging media one of the hottest new areas for marketer is augmented reality. It’s a digital venue that marketers
such as Audi and Ben & Jerry’s are all dabbling in and offers some promising retention plays for consumers and brands. For more details
on how this marriage of virtual and real world elements words, check out Daisy Whitney’s report in this week’s episode of the New Media
Minute.
Jun Loayza recently quit his corporate job to pursue his startup full time. A familiar story in these parts. But Jun’s different than most of us in that he’s insanely focused on what matters to him. He doesn’t believe in multi-tasking but instead prefers to stay devoted to his personal and professional goals. Right now, he’s looking to get his company a successful exit in the next 3 to 5 years. But Jun’s not just doing it for the money – he wants to simply accomplish it.
Besides having a really cool name, Wedobo is a cool idea for a site. Think of it as the Groupon model but applied just to the wedding industry. Every week, there’s a different deal for a wedding vendor or service. And considering how much weddings can cost these days, the idea behind Wedobo is not a bad idea at all!
Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps Penguin promote its author Ken Follet’s bestseller The Pillars of the Earth with a so-called “amplified edition.”
Jason Goodrich and his wife Gretchen Goodrich are doing just that with their new site, A Space Apart. They want to help local cafes and coffee shops, and the people that frequent those cafes and coffee shops, to have a place to connect within the physical space.
Brand advertisers are increasingly asking Web sites and publishers to conduct “intent-to-purchase” studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman tells Daisy Whitney in this week’s New Media Minute how advertisers and publishers can use that data to improve their campaigns.
Jessica Christopher and Jayme Joyce are the two founding filmmakers behind Joone Studios a NEW New Media studio located in Wicker Park. They have all the amenities an budding filmmaker or new media content creator could want.
Gini was interested in the conversation because her PR company Arment Dietrich was a small company that often competed for big business Tough months followed for Gini and Arment Dietrich Gini Dietrich: Since last April…a lot
Is brand integration the wrong approach to Web video advertising? It may very well be, said Chris Williams, the general manager for Disney-owned digital studio Take180.
A few months ago, Jill Felska and Jenn Korducki quit their jobs at a large PR agency in Chicago and started their own social media branding and management company. They decided “to enter the grad school of life” and learn the intricacies of business by simply doing it Neither have a business degree
Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV and the work they’re doing. For more details, check out Daisy Whitney in this week’s New Media Minute.
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Almost a year ago, I interviewed Brenden Mulligan to learn about ArtistData, the website he founded to help bands and musicians update all their various sites and profiles across the web. I was impressed, because it was just him and a small team creating this amazing tool being used by tens of thousands of musicians. Apparently I wasn’t the only one that was impressed. This past June, ArtistData was acquired by Sonicbids, a leading website for connecting bands and promoters. [...]
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As publishers continue to wrap their arms around digital books and as high-profile authors like Seth Godin announce their departure from traditional publishing, the book business is quickly experimenting with new media platforms.
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Dave Miller is a producer, writer, and director who, in addition to writing, producing, and directing feature length movies, owns his own production company. He also writes and produces his critically acclaimed comedy web series Assisted Living, now in it’s 5th season on Koldcast.tv. I’ve been meaning to sit down and chat with Dave ever since I created Beyond The Pedway. When we finally got the chance, I popped into his office and chatted with him about his production company [...]
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Does online buzz for a TV show equate to better ratings for that show? Not always, but it often translates into more engagement with the show and with the commercials in it – and engagement is a key metric for advertisers.
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