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	<title>Midwest Media Now!</title>
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	<link>http://midwestmedianow.com</link>
	<description>Digital content creation in the Midwest.</description>
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	<copyright>2006-2007 </copyright>
	<managingEditor>sean@seanfx.com (Midwest Media Now!)</managingEditor>
	<webMaster>sean@seanfx.com (Midwest Media Now!)</webMaster>
	<category>posts</category>
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		<title>Midwest Media Now!</title>
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	<itunes:summary>Midwest Media NOW is about digital content creation in the Midwest.</itunes:summary>
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	<itunes:category text="Society &amp; Culture" />
	<itunes:author>Midwest Media Now!</itunes:author>
	<itunes:owner>
		<itunes:name>Midwest Media Now!</itunes:name>
		<itunes:email>sean@seanfx.com</itunes:email>
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		<item>
		<title>More viewers means more advertisers</title>
		<link>http://midwestmedianow.com/daisy-whitney-the-new-media-minute/more-viewers-means-more-advertisers/</link>
		<comments>http://midwestmedianow.com/daisy-whitney-the-new-media-minute/more-viewers-means-more-advertisers/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 14:05:09 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>
		<category><![CDATA[adap.tv Daisy Whitney]]></category>
		<category><![CDATA[Taboola]]></category>

		<guid isPermaLink="false">http://midwestmedianow.com/?p=1735</guid>
		<description><![CDATA[Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV and the work they're doing. For more details, check out Daisy Whitney in this week's New Media Minute.]]></description>
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		</item>
		<item>
		<title>How Celebrating The Little Victories Led To Brenden Mulligan Selling His Company To Sonicbids</title>
		<link>http://midwestmedianow.com/beyond-the-pedway/how-celebrating-the-little-victories-led-to-brenden-mulligan-selling-his-company-to-sonicbids/</link>
		<comments>http://midwestmedianow.com/beyond-the-pedway/how-celebrating-the-little-victories-led-to-brenden-mulligan-selling-his-company-to-sonicbids/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 21:53:56 +0000</pubDate>
		<dc:creator>Tim Jahn</dc:creator>
				<category><![CDATA[Beyond the Pedway]]></category>
		<category><![CDATA[angies list coupon codes]]></category>
		<category><![CDATA[angies list discount codes]]></category>
		<category><![CDATA[ArtistData]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[godaddy coupon codes]]></category>
		<category><![CDATA[godaddy discount codes]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[sonicbids]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://midwestmedianow.com/?p=1727</guid>
		<description><![CDATA[Almost a year ago, I interviewed Brenden Mulligan to learn about ArtistData, the website he founded to help bands and musicians update all their various sites and profiles across the web. I was impressed, because it was just him and a small team creating this amazing tool being used by tens of thousands of musicians. Apparently I wasn&#8217;t the only one that was impressed. This past June, ArtistData was acquired by Sonicbids, a leading website for connecting bands and promoters. [...]]]></description>
		<wfw:commentRss>http://midwestmedianow.com/beyond-the-pedway/how-celebrating-the-little-victories-led-to-brenden-mulligan-selling-his-company-to-sonicbids/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Turn the page on New Media</title>
		<link>http://midwestmedianow.com/daisy-whitney-the-new-media-minute/turn-the-page-on-new-media/</link>
		<comments>http://midwestmedianow.com/daisy-whitney-the-new-media-minute/turn-the-page-on-new-media/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 13:32:19 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>
		<category><![CDATA[cell phone novel]]></category>
		<category><![CDATA[Chronicle Books]]></category>
		<category><![CDATA[Figment Fiction]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Perseus]]></category>
		<category><![CDATA[PGW]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[traditional publishing]]></category>

		<guid isPermaLink="false">http://midwestmedianow.com/?p=1708</guid>
		<description><![CDATA[As publishers continue to wrap their arms around digital books and as high-profile authors like Seth Godin announce their departure from traditional publishing, the book business is quickly experimenting with new media platforms.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Lessons Creative Entrepreneurs Can Learn From A Filmmaker</title>
		<link>http://midwestmedianow.com/beyond-the-pedway/5-lessons-creative-entrepreneurs-can-learn-from-a-filmmaker/</link>
		<comments>http://midwestmedianow.com/beyond-the-pedway/5-lessons-creative-entrepreneurs-can-learn-from-a-filmmaker/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 05:12:42 +0000</pubDate>
		<dc:creator>Tim Jahn</dc:creator>
				<category><![CDATA[Beyond the Pedway]]></category>

		<guid isPermaLink="false">http://midwestmedianow.com/?p=1698</guid>
		<description><![CDATA[Dave Miller is a producer, writer, and director who, in addition to writing, producing, and directing feature length movies, owns his own production company. He also writes and produces his critically acclaimed comedy web series Assisted Living, now in it&#8217;s 5th season on Koldcast.tv. I&#8217;ve been meaning to sit down and chat with Dave ever since I created Beyond The Pedway. When we finally got the chance, I popped into his office and chatted with him about his production company [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Social Media Ripple</title>
		<link>http://midwestmedianow.com/daisy-whitney-the-new-media-minute/the-social-media-ripple/</link>
		<comments>http://midwestmedianow.com/daisy-whitney-the-new-media-minute/the-social-media-ripple/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 19:01:45 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>

		<guid isPermaLink="false">http://midwestmedianow.com/?p=1602</guid>
		<description><![CDATA[Does online buzz for a TV show equate to better ratings for that show? Not always, but it often translates into more engagement with the show and with the commercials in it - and engagement is a key metric for advertisers.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Two Guys With No Business Experience Now Compete With The Big Dogs In Town</title>
		<link>http://midwestmedianow.com/beyond-the-pedway/how-two-guys-with-no-business-experience-now-compete-with-the-big-dogs-in-town/</link>
		<comments>http://midwestmedianow.com/beyond-the-pedway/how-two-guys-with-no-business-experience-now-compete-with-the-big-dogs-in-town/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 16:39:40 +0000</pubDate>
		<dc:creator>Tim Jahn</dc:creator>
				<category><![CDATA[Beyond the Pedway]]></category>

		<guid isPermaLink="false">http://midwestmedianow.com/?p=1659</guid>
		<description><![CDATA[Have you ever worked at a job and thought &#8220;I could run this place better&#8221;? Robert Groth and Carter Robins did just that. Robert and Carter are technical theater guys (not business guys). While working on a theater show 3 years ago and seeing how much the company they were working for was making off their work building the set, they realized they could make more money and do a much better job if they opened their own shop. So [...]]]></description>
		<wfw:commentRss>http://midwestmedianow.com/beyond-the-pedway/how-two-guys-with-no-business-experience-now-compete-with-the-big-dogs-in-town/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virtual Goods Equals Real Money</title>
		<link>http://midwestmedianow.com/daisy-whitney-the-new-media-minute/virtual-goods-equals-real-money/</link>
		<comments>http://midwestmedianow.com/daisy-whitney-the-new-media-minute/virtual-goods-equals-real-money/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 14:59:05 +0000</pubDate>
		<dc:creator>Daisy Whitney</dc:creator>
				<category><![CDATA[The New Media Minute, Daisy Whitney]]></category>

		<guid isPermaLink="false">http://midwestmedianow.com/?p=1534</guid>
		<description><![CDATA[Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm App Savvy.]]></description>
		<wfw:commentRss>http://midwestmedianow.com/daisy-whitney-the-new-media-minute/virtual-goods-equals-real-money/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Shatter The Ceiling Of Your Boring Business And Start Fresh – with Laura Roeder</title>
		<link>http://midwestmedianow.com/beyond-the-pedway/laura-roeder/</link>
		<comments>http://midwestmedianow.com/beyond-the-pedway/laura-roeder/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 10:00:03 +0000</pubDate>
		<dc:creator>Tim Jahn</dc:creator>
				<category><![CDATA[Beyond the Pedway]]></category>

		<guid isPermaLink="false">http://midwestmedianow.com/uncategorized/laura-roeder/</guid>
		<description><![CDATA[Laura Roeder  used to be a web designer.  She first worked for an agency and then ventured off on her own.  But after awhile, she felt trapped in the web design industry and felt she was reaching the ceiling.  Today, Laura coaches small businesses on how to become famous.  Not famous like becoming the next Paris Hilton, but famous like becoming the trusted go-to source in their industry.  For most, the business of making people famous isn’t exactly the logical next step after being a web designer.]]></description>
		<wfw:commentRss>http://midwestmedianow.com/beyond-the-pedway/laura-roeder/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MMN ep:030 Kickstart your project</title>
		<link>http://midwestmedianow.com/midwest-media-now/mmn-ep030-kickstart-your-project/</link>
		<comments>http://midwestmedianow.com/midwest-media-now/mmn-ep030-kickstart-your-project/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 02:00:02 +0000</pubDate>
		<dc:creator>Sean McMenemy</dc:creator>
				<category><![CDATA[Midwest Media Now!]]></category>
		<category><![CDATA[BUBBLE]]></category>
		<category><![CDATA[Joe Avella]]></category>
		<category><![CDATA[Josh Elder]]></category>
		<category><![CDATA[Kickstarter]]></category>
		<category><![CDATA[Reading with pictures]]></category>
		<category><![CDATA[Steven Soderbergh]]></category>

		<guid isPermaLink="false">http://midwestmedianow.com/?p=1496</guid>
		<description><![CDATA[Well it looks like Joe Avella reached his goal but you still have time to add to his bottom line so he can have a larger budget to make something cool.  He droped by our normal Wednesdays @Starbucks to tell us about his project and how's he's funding it through KickStarter. What's always great about talking with Joe is his views of making this stuff called new media.  Well really new media is just the way he's getting the word out about his film.  But he has some great views about where film and content creation is going.]]></description>
		<wfw:commentRss>http://midwestmedianow.com/midwest-media-now/mmn-ep030-kickstart-your-project/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
			<enclosure url="http://midwestmedianow.com/wp-content/mmn_feed/midwest_media_now_ep_030_kickstart.mp3" length="64132310" type="audio/mpeg" />
		<itunes:duration>66:45</itunes:duration>
		<itunes:subtitle>Listen to the podcast right here!
[audio:http://midwestmedianow.com/wp-content/mmn_feed/midwest_media_now_ep_030_kickstart.mp3]
Or Subscribe to Midwest Media Now! On iTunes

Well it looks like Joe Avella reached his goal but you still have ...</itunes:subtitle>
		<itunes:summary>Listen to the podcast right here!
[audio:http://midwestmedianow.com/wp-content/mmn_feed/midwest_media_now_ep_030_kickstart.mp3]
Or Subscribe to Midwest Media Now! On iTunes

Well it looks like Joe Avella reached his goal but you still have time to add to his bottom line so he can have a larger budget to make something cool.  He dropped by our normal Wednesdays @Starbucks to tell us about his project and how he's funding it through KickStarter. What's always great about talking with Joe is his views of making this stuff called new media.  Well really new media is just the way he's getting the word out about his film.  But he has some great views about where film and content creation is going.

This is a first for me.  In this podcast you'll hear the raw unedited version.  Okay I added music and an intro but that's it.  On this day was many firsts we even broadcast the show live from Starbucks, which you can watch PART 1 AND PART 2 right here.  We are working on the plans to do more of that.  So hopefully Starbucks won't revoke my new GoldCard and tell us to get lost.  But we'll see.

This post will have minimal show notes in order to make this post happen so we can help raise awareness of this and other projects.

KICKSTARTER project: http://kck.st/dyP7Wk
COMPLETED SCENES FROM THE FILM: http://vimeo.com/joeavella/videos
FACEBOOK Page: http://www.bit.ly/masterofinventions
My blog: www.joeavella.com

On the Show
Joe Avella Friend - Follow - Find
Tony Gasbarro Friend - Follow - Find
Bill "Fortune" Bussiere Find
Stephen Knapp Friend
Sean McMenemy Friend - Follow - Find

Things that came up!
Reading with pictures, Josh Elder
"BUBBLE" Steven Soderbergh

People who Tuned in on Ustream
HeadStand Media
Joone Studios
Tim Jahn



</itunes:summary>
		<itunes:keywords>Midwest Media Now!</itunes:keywords>
		<itunes:author>sean@seanfx.com</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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		<title>How To Start A Company And Achieve That Coveted Work/Life Balance</title>
		<link>http://midwestmedianow.com/beyond-the-pedway/how-to-start-a-company-and-achieve-that-coveted-worklife-balance/</link>
		<comments>http://midwestmedianow.com/beyond-the-pedway/how-to-start-a-company-and-achieve-that-coveted-worklife-balance/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 13:00:06 +0000</pubDate>
		<dc:creator>Tim Jahn</dc:creator>
				<category><![CDATA[Beyond the Pedway]]></category>
		<category><![CDATA[Milk Products Media]]></category>
		<category><![CDATA[Todd Tue]]></category>

		<guid isPermaLink="false">http://midwestmedianow.com/uncategorized/how-to-start-a-company-and-achieve-that-coveted-worklife-balance/</guid>
		<description><![CDATA[Todd Tue loves producing videos and creating films, so much so that he and some buddies decided to start a company to do just that.  They didn't have business degrees and knew nothing about taxes, business licenses, etc.]]></description>
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		<slash:comments>0</slash:comments>
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