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What Advertisers Want

July 27, 2010 4:14 pm 0 comments

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Author:

Daisy Whitney

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Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps Penguin promote its author Ken Follet’s bestseller The Pillars of the Earth with a so-called “amplified edition.” As Daisy Whitney reports in this week’s New Media MInute, this is a marketing initiative that can potentially tap into the storytelling potential of iPad. Apple has sold 3 million iPads.

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