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Long live low production values

November 17, 2009 9:49 pm 0 comments

Viral video is dead. Long live low production values. The cheaper the better. Those are the sage words of Kevin Nalty, who is an online video strategist, a career marketer, and a YouTube star with more than
100 million views of his videos. In this episode of the New Media Minute, shot on location at the recent iMedia Summit in Las Vegas, he shared his tips for brands that want to play in the YouTube sandbox
with New Media Minute host Daisy Whitney.

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