International expansion
International expansion is going to be vital to the growth of the cable and network TV business over the next several years, according to Daisy Whitney’s New Media Minute report from the NATPE conference in Las Vegas. She interviewed Discovery Communications CEO David Zaslav who talked about the opportunities in markets like India, Russia and Romania and explained why TV companies should focus resources there. Also in this week’s episode, Daisy speaks to the digital head at top-rated cable network USA about how to best extend a TV show onto the Web.
Categories: The New Media Minute, Daisy Whitney
Tags: Discovery Communications, International expansion, NATPE, Network USA
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