Midwest Media Now! » The New Media Minute, Daisy Whitney

What’s biggest challenges in online video advertising?

Daisy Whitney — Tue, 09 Mar 2010 13:51:56 +0000

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they’re most eager to target audiences better and to access more sophisticated data around viewership. At last week’s 4A’s conference in San Francisco that drew top brass at ad agencies and brands, Daisy Whitney caught up with MediaVest’s President Donna Speciale, Starcom USA CEO Lisa Donohue and 4A’s Managing Director Harold Geller. Here’s what they had to say about hurdles in Web video in 2010 in this week’s New Media Minute.

Hungry for Data?

Daisy Whitney — Tue, 02 Mar 2010 13:44:13 +0000

Media agencies and brands are hungry for data — they want better data that they can use to target their potential customers. That’s why Daisy Whitney takes a detailed look in this week’s New Media Minute at a data-driven deal and a new research tool and explains why they matter in the online video business. They include the Quantcast-MTV pair-up and Visible Measures’ introduction of its new Trends tool. Check out this week’s episode for the scoop.

International opportunities

Daisy Whitney — Tue, 23 Feb 2010 13:35:24 +0000

Remember when Daisy Whitney talked about international opportunities in TV earlier this year in the New Media Minute? Now we’re seeing even more evidence of that trend because the popular Web series “Break a Leg” just sold the licensing rights to its show to Fox Italy, marking a big step for Web producers looking to graduate to the TV set. Another possible route to the TV may come through smart partnerships like the one inked between Fox TV studios digital shop Fox 15 Gigs and the Web destination MyDamnChannel – two of the hottest digital players around. For more on why this deal matters, watch this week’s episode of the New Media Minute.

Comics and New Media

Daisy Whitney — Tue, 09 Feb 2010 19:42:20 +0000

The comic business is estimated to be a $1 billion business annually but it’s one of the few media forms that hasn’t yet fully transitioned to the digital world. That may change with the coming influx of Apple iPads and sexy new eReaders, as Daisy Whitney reports in this week’s New Media Minute. The business of digital comics is also one TV networks are already starting to leverage, including Starz, which created a motion comic for its popular new original TV series Spartacus. For more details, check out this week’s New Media Minute.

Social media is a fast-growing medium

Daisy Whitney — Tue, 02 Feb 2010 14:36:23 +0000

Social media is a fast-growing advertising and marketing medium and it’s one that media companies, brands, producers and individuals want to better understand and leverage. If you’re keen to grow your Twitter following, use the platform most effectively, and analyze your tweets, then you’ll want to hear from Chloe Sladden, the company’s director of media partnerships. Daisy Whitney interviewed her for the New Media Minute and Chloe discussed efforts the company is making on measurement and partnerships with media firms this year.

International expansion

Daisy Whitney — Tue, 26 Jan 2010 13:05:28 +0000

International expansion is going to be vital to the growth of the cable and network TV business over the next several years, according to Daisy Whitney’s New Media Minute report from the NATPE conference in Las Vegas. She interviewed Discovery Communications CEO David Zaslav who talked about the opportunities in markets like India, Russia and Romania and explained why TV companies should focus resources there. Also in this week’s episode, Daisy speaks to the digital head at top-rated cable network USA about how to best extend a TV show onto the Web.

Smartphone Wars

Sean McMenemy — Wed, 20 Jan 2010 14:49:39 +0000

Google’s Android cell phones are quickly closing the gap on Apple’s iPhone, according to new research from eMarketer. In the fourth quarter, the proportion of potential smartphone buyers who said they were going to purchase an Android jumped from 6% to 21%, surpassing blackberry for the first time, while interest in buying the iPhone dipped. For more details on what the Smartphone wars might look like as Google and Apple continue their ascendancy in the entertainment business, check out Daisy’s Whitney’s analysis in this week’s New Media Minute.

Why rent an audience when you can buy your own?

Daisy Whitney — Tue, 12 Jan 2010 18:32:43 +0000

Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through “earned” media rather than paid media, Daisy Whitney reports in the New Media Minute. Some advertisers, like Pepsi, are pouring marketing dollars into homegrown projects rather than flashy bets like the SuperBowl. But even so, online video ad dollars will grow significantly this year according to the most recent figures from eMarketer. For more details on new ad formats and where advertisers will allocate dollars, tune into this week’s episode.

Five Trends and Five Companies

Sean McMenemy — Wed, 06 Jan 2010 06:54:32 +0000

Now that the new decade has started, what new media trends should you be looking out for? In this first New Media Minute of the year, Daisy Whitney shares five trends and five companies that exemplify them. So keep an eye on data targeting provider Blue Kai, Web-to-TV technology firm Clearleap, location-based gaming platform SCVNGR, 3-D TV firm 3ality Digital and online studio Demand Studios. For more details on why they’re going to make news this year, check out the New Media Minute.

Which New Media Company was the one to watch in 2009?

Daisy Whitney — Tue, 15 Dec 2009 14:03:32 +0000

At this time last year in the New Media Minute, Daisy Whitney picked five new media companies to watch in 2009: Kaltura, My Damn Channel, Quantcast, 5min and Boxee. They all had good years and made news, but only one can be the winner of the first ever New Media Minute Award of Excellence. Tune in to the final New Media Minute of 2009 to find out who won…