The Chicago Convergence
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The New Media Minute, Daisy Whitney
More viewers means more advertisers
Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV and the work they’re doing. For more details, check out Daisy Whitney in this week’s New Media Minute.
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Beyond the Pedway
How Celebrating The Little Victories Led To Brenden Mulligan Selling His Company To Sonicbids
Almost a year ago, I interviewed Brenden Mulligan to learn about ArtistData, the website he founded to help bands and musicians update all their various sites and profiles across the web. I was impressed, because it was just him and a small team creating this amazing tool being used by tens of thousands of musicians. Apparently I wasn’t the only one that was impressed. This past June, ArtistData was acquired by Sonicbids, a leading website for connecting bands and promoters. [...]
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The New Media Minute, Daisy Whitney
Turn the page on New Media
As publishers continue to wrap their arms around digital books and as high-profile authors like Seth Godin announce their departure from traditional publishing, the book business is quickly experimenting with new media platforms.
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Beyond the Pedway
5 Lessons Creative Entrepreneurs Can Learn From A Filmmaker
Dave Miller is a producer, writer, and director who, in addition to writing, producing, and directing feature length movies, owns his own production company. He also writes and produces his critically acclaimed comedy web series Assisted Living, now in it’s 5th season on Koldcast.tv. I’ve been meaning to sit down and chat with Dave ever since I created Beyond The Pedway. When we finally got the chance, I popped into his office and chatted with him about his production company [...]
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The New Media Minute, Daisy Whitney
The Social Media Ripple
Does online buzz for a TV show equate to better ratings for that show? Not always, but it often translates into more engagement with the show and with the commercials in it – and engagement is a key metric for advertisers.
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